Moment Feed App
Redefining Mobile Marketing Efficiency
As a UX consultant, I led the creation of Moment Feed’s first mobile app, aligning user needs with business goals to deliver a streamlined MVP. Over a 4-month engagement, I managed the planning, design, and collaboration with stakeholders while overseeing two designers to ensure smooth execution.
🚨 Problem Statement
Moment Feed faced a significant challenge: low user engagement with its desktop dashboard.
Users frequently expressed frustration with:
❌ Lack of a responsive interface.
📊 Complexity in managing large volumes of data and tables.
These issues hindered usability and led to client attrition.
💡 Solution
The mobile app was developed as a complementary "on-the-go" tool to:
🚀 Address key user needs for quick, mobile-friendly tasks.
🖥️ Preserve the desktop dashboard's depth for detailed operations.
🎯 Streamline workflows, improving user satisfaction and retention.
🛠️ Key Contributions
🔍 Research & Strategy
👥 Conducted user interviews, revealing franchise marketers struggled with:
📝 Responding to reviews.
📅 Publishing posts.
🔧 Updating venue information due to constant mobility.
🏆 Analyzed competitors, identifying a gap in mobile solutions for multi-location franchise management.
✏️ MVP Design
🗺️ Designed user flows and prioritized features for mobile-first functionalities.
📐 Developed wireframes to address critical pain points.
🤝 Collaborated with two designers to deliver high-fidelity designs and specifications.
🧑💻 Team & Stakeholder Collaboration
📢 Maintained open communication with stakeholders to align development with business goals and user expectations.
✅ Led design reviews, ensuring the app adhered to the design system and branding.
🔑 MVP Features Delivered
📊 Centralized Dashboard
Quick insights into franchise performance (SEO, user interactions, optimization suggestions).
📬 Notification Center
Streamlined task management for addressing reviews and messages, reducing response delays.
🌐 Social Media Publishing
Simplified multi-platform content creation, enabling users to publish and manage posts from one app.
🎯 Results & Impact
🚀 Improved user engagement by addressing mobile usability gaps.
⏱️ Enhanced productivity for non-expert users, reducing task completion times by up to 70%.
📈 Reversed client attrition, contributing to:
🆕 A 30% increase in new user adoption during the beta phase.
🛡️ Stabilized and grew the client base during a critical period.